Minori Beauty

Minori Beauty

Minori Beauty is a woman-owned clean beauty brand based in San Francisco, California, founded in 2021 by Anastasia Bezrukova. Created for people who prefer a simple, effortless makeup routine, Minori offers minimalist, multi-use makeup essentials in universally flattering shades that enhance natural beauty without feeling heavy or complicated. Every product is thoughtfully formulated with clean, cruelty-free ingredients and is free from parabens, phthalates, sulfates, talc, gluten, and alcohol. Committed to sustainability, Minori is Certified Plastic Negative through its partnership with rePurpose Global, helping remove ocean-bound plastic while creating high-performance, eco-conscious beauty products.