ĀTHR Beauty

ĀTHR Beauty is a clean, vegan, and sustainable makeup brand known for creating high-performance cosmetics with ethically sourced ingredients. Founded in 2018 by former Sephora sustainability leader Tiila Abbitt, ĀTHR Beauty pioneered the beauty industry's first zero-waste eyeshadow palette. Every product is thoughtfully formulated with skin-loving botanicals, nourishing minerals, and ethically sourced gemstones to deliver vibrant color and professional performance while supporting a more sustainable future. Cruelty-free and environmentally conscious, ĀTHR Beauty redefines clean beauty without compromising on quality or innovation.