Pretty Simple: Women-Owned Fashion Accessories With Purpose
Pretty Simple is a 100% women-owned lifestyle and accessories brand based in Minnesota, founded on the belief that what shines most is what is on the inside. The brand creates fashionable, practical accessories designed to help women express their individuality, confidence, and unique spirit through effortless everyday style.
The Story Behind Pretty Simple
Pretty Simple was founded in 2014 by Leah Mickschl after a life-changing breast cancer diagnosis and bilateral mastectomy. The experience inspired Leah to rethink her priorities and pursue a long-held dream of creating her own fashion and lifestyle brand. Without previous experience running a boutique or fashion line, she relied on determination, community, and a clear vision to build Pretty Simple from the ground up.
Today, Pretty Simple designs can be found in more than 12,000 independent boutiques across the country, reflecting the brand's ability to combine accessible fashion with meaningful purpose.
Affordable Style for Everyday Life
Pretty Simple believes beautiful, fashion-forward accessories should not require a luxury price tag. The brand focuses on creating high-quality, practical, and elevated pieces that fit seamlessly into busy everyday lifestyles.
Its collection includes signature vegan leather handbags, waterproof jewelry, cozy beanies, sunglasses, travel accessories, and other versatile essentials. Every product is designed with real life in mind, guided by a simple question: “Would I actually use this?” If the answer is no, the design goes back to the drawing board.
Fashion With a Purpose
Pretty Simple is more than an accessories brand. Giving back is deeply connected to the company's identity and founder Leah Mickschl's personal experiences. As a mother of a daughter diagnosed with Type 1 diabetes at age ten, Leah has made supporting the Type 1 Diabetes community a foundational part of Pretty Simple's mission.
A portion of the brand's sales supports Type 1 Diabetes research and organizations, including Breakthrough T1D, Beyond Type 1, and T1 International. This commitment allows customers to enjoy thoughtfully designed accessories while contributing to a cause that has become an important part of the brand's story.
The CURE Mittens Collection
The Pretty Simple CURE Mittens collection is one of the most meaningful expressions of the brand's give-back mission. Every possible penny from sales of the collection goes toward supporting the search for a cure for Type 1 Diabetes.
The collection demonstrates how everyday accessories can become a vehicle for awareness, community support, and positive change. By purchasing from the CURE Mittens collection, customers can participate in Pretty Simple's ongoing effort to support the Type 1 Diabetes community.
Celebrating the Bond Between Women
Pretty Simple also celebrates the relationships and connections that make life meaningful. The brand's signature 3 Sisters Collection was inspired by the special bond between Leah and her two sisters.
Recognized by its three distinctive studs, the collection serves as a symbol of sisterhood and the powerful relationships women share. Whether connected by family or by choice, these relationships can provide strength, encouragement, and support throughout life's biggest moments.
A Women-Owned Brand With Heart
Behind Pretty Simple is a dedicated team of women committed to supporting one another, prioritizing quality, and creating products that make a meaningful difference. The brand combines fashion and function with a strong sense of community, proving that accessories can be both stylish and purposeful.
Pretty Simple's story is ultimately about resilience, connection, confidence, and finding the courage to pursue your dreams. Its products provide a way for customers to express their personal style while supporting a company built around meaningful values.
Why Choose Pretty Simple?
Pretty Simple stands out by combining accessible fashion, everyday functionality, women-owned entrepreneurship, and philanthropy. From vegan leather handbags and waterproof jewelry to travel accessories and its purpose-driven CURE Mittens collection, the brand offers stylish products designed for real life.
For anyone searching for women-owned accessories, affordable fashion accessories, vegan leather handbags, waterproof jewelry, meaningful gifts, and fashion brands that give back, Pretty Simple offers an approachable way to shop with purpose.
Discover Pretty Simple
Pretty Simple is built around a simple but powerful message: true beauty comes from within. Founded after a life-changing experience, Leah Mickschl transformed her vision into a thriving women-owned accessories brand that combines style, function, community, and giving back. With designs available through thousands of independent boutiques and a commitment to supporting the Type 1 Diabetes community, Pretty Simple makes it easy to express your personal style while letting your inner light shine.