Sweed Beauty
Sweed Beauty is a Swedish makeup brand founded by professional makeup artist Gabriella Elio, celebrated for its high-quality, vegan, and cruelty-free products that enhance natural beauty with ease. Built on the philosophy of achieving an effortless, glowing look, Sweed Beauty is best known for its lash and brow essentials, while also offering a wide range of professional-grade, user-friendly makeup products. The brand name, a playful blend of “Sweden” and “sweet,” reflects its heritage and signature blue packaging inspired by macarons and Riva boats. With a strong commitment to clean ingredients and sustainability, Sweed Beauty partners with Billion Baby Turtles to rescue one sea turtle for every mascara sold, making it a brand that combines beauty, ethics, and impact.
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