Ivy & Elder
Ivy & Elder is a clean haircare brand dedicated to creating simple, effective, and trustworthy products that prioritize both hair health and environmental sustainability. Founded as a transparent alternative to complicated routines and harmful ingredients, the brand formulates multitasking products with high-quality, plant-based botanicals and functional synthetics vetted by the EWG. Certified vegan, cruelty-free, and a B Corp, Ivy & Elder avoids parabens, phthalates, sulfates, petrochemicals, and synthetic fragrances, making its formulas gentle and safe for sensitive skin. With a mission to boost hair confidence through clean, effective care, the company also emphasizes eco-conscious practices, including low-waste packaging and a commitment to fragrance-free formulations, ensuring products that are good for your hair and the planet.
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