This is the best mascara. Color is perfect and application very smooth and doesn’t clump. Customer service the best! Love this mascara

This is a thickening, volumizing, rich-color mascara! It never smudges for me. Gives a dramatic appearance, which I love. And the ingredients are 100% healthy for your lashes. I love the brand!!! I rebuy over and over; the black tea is a super rich deep black. It smells good too. I use the Tik Tok mascara at the tips, because that one lengthens, defines. They go well together.

I loveee the ingredients in this and the chocolatey smell! I can tell this is an all natural product and I don't have to worry what I am putting on my eyelashes (and face, for most 100% Pure products). Definitely a 10/10 for me. Lasts long, gives volume, and is overall perfect! I have the dark chocolate one!

If you are new to clean beauty, this product is a must! It is one of the best clean beauty mascaras and the price is comparable to any high end brand you could find at sephora. They smell divine and they really help nourish your eyelashes.

This provides more volume than I was expecting, it smells great, and it stays on all day without flaking.

Builds lashes well and doesn't flake off during the day. Will definitely buy again!

Cleanest mascara out there! This is a great formula that gives nice definition and color to lashes, although it’s not super duper lengthening; part of this, I think, is due to the brush shape. Sometimes, I swap out other mascara brushes and use them with this product. No flaking!

I love how clean this entire line is and this mascara is great too. Full long lashes, no flaking and stays on all day. No smudging either. I think next time I will try brown tough, change it up :)