100% Pure

100% PURE is a pioneering clean beauty brand founded in 2005, dedicated to creating natural and organic cosmetics, skincare, and hair care products formulated with pigments from fruits, vegetables, tea, and cocoa instead of artificial dyes. Built on a foundation of purity, sustainability, and cruelty-free practices, the brand is known for its commitment to ingredient transparency and innovation, including the use of fermentation to develop potent plant-based actives. Every product undergoes rigorous testing for purity, synergy, potency, and stability, ensuring safe and effective results without harsh chemicals, synthetic preservatives, or artificial fragrances. True to its name, 100% PURE stands as a trusted leader in ethical beauty, offering high-performance products that never compromise on integrity or compassion.

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