100% PURE - The Power of Natural Skincare Products
Harnessing the Power of Natural Skincare and Cosmetics
In an era where consumers are increasingly conscious of the ingredients in their beauty products, 100% PURE stands out as a beacon of purity and efficacy. Founded with a mission to provide the healthiest skincare and cosmetics, this brand has revolutionized the beauty industry by emphasizing natural, cruelty-free, and environmentally sustainable products.
The Genesis of 100% PURE
The inception of 100% PURE is a tale of innovation and dedication. The brand was co founded by Susie Wang, her brother James Wang, and their friend Ric Kostick.
Susie Wang, as a biochemist and skincare enthusiast, began her journey into the beauty industry during her studies at UC Berkeley. Susie purchase a natural skincare serum that contained vitamin C. When she opened the container she immediately saw that the vitamin C had oxidized, making the product ineffective. This inspired her to discover a method that would stabilize vitamins in skincare products, preventing oxidation and maintaining the products potency. This breakthrough led her to file patents that attracted offers from major cosmetic companies. However, after realizing the prevalence of harmful chemicals that would continue with conventional beauty products, Susie set out to create a product line that prioritized health and purity.
Ric Kostick was also at UC Berkeley as a computer science student. Ric got started in the personal care business after creating a shampoo line for teenagers. His product was immediately picked up by Nordstrom and Sephora, and his package design was honored by the Museum of Modern Art. Ric developed a deep interest in healthy living after the loss of family members to Cancer. Concerns led him to questions the ingredients in his own products. As a result, he began searching for a method to formulate high performing natural products. He discovered a Forbes article about Susie Wang and the innovative patent she had created. Later he met Susie's brother James Wang.
In 2005, Susie, Ric, and James co-founded 100% PURE. Their collective vision was to develop products that were not only effective but also free from synthetic chemicals, artificial fragrances, and harmful toxins. This commitment to purity is encapsulated in the brand's name.
The Mission: Purity, Health, and Sustainability
At the heart of 100% PURE lies a steadfast mission: to produce the purest, healthiest products while educating consumers on the importance of natural ingredients. The brand strives to live with compassion, kindness, and empathy, emphasizing environmental sustainability and improving the lives of people and animals globally. This mission extends beyond product formulation to encompass charitable endeavors and community engagement.
100% PURE has been the pioneer of natural formulations that are now the trailblazers in the natural beauty sector, including their introduction of the following innovative formula practices:
Fruit-Figmented Cosmetics
One of the brand's most notable innovations is its use of fruit and vegetable pigments to color cosmetics. Traditional makeup often relies on synthetic dyes or carmine (derived from insects) for pigmentation. In contrast, 100% PURE harnesses the vibrant hues of fruits like berries, tomatoes, and cocoa to provide natural coloration, ensuring products are both safe and cruelty-free.
Stabilizing Active Ingredients
The early work on stabilizing vitamins has been integral to the brand's product development. By preventing oxidation, 100% PURE ensures that active ingredients retain their efficacy and deliver maximum benefits to the skin. This focus on ingredient stability enphasizes the brand's commitment to quality and effectiveness.
Natural Fragrances
Many beauty products use synthetic fragrances, but 100% PURE opts for natural alternatives. By utilizing essential oils and natural isolates, the brand offers a broad range of scents without compromising the purity of the fragrance. This approach caters to consumers seeking products free from artificial additives.
Commitment to Cruelty-Free and Vegan Practices
Animal welfare is a cornerstone of 100% PURE's philosophy. The brand is adamantly against animal testing and ensures that all products are cruelty-free. Additionally, many of their offerings are vegan, aligning with the ethical values of a growing segment of consumers. This dedication to humane practices has earned the brand a loyal following among ethically conscious individuals.
Environmental Sustainability and Eco-Friendly Packaging
100% PURE is deeply committed to environmental sustainability.The brand prioritizes the use of recyclable and biodegradable materials in its packaging. By minimizing plastic use and opting for sustainable alternatives 100% PURE reduces its environmental footprint. Additionally, 100% PURE operates their headquarters powered entirely by solar energy.
Skincare:
From cleansers and toners to serums and moisturizers, the skincare line addresses various skin concerns using plant-based ingredients rich in antioxidants and vitamins. Items you may like to try:
Intensive Nourishing Facial Oil: Facial Oil that is ultra-lightweight and provides long-lasting hydration without clogging pores.
Multi Vitamin + Antioxidants PM Facial Oil: A nightly treatment that is a corrective anti-aging powerhouse.Stabilized multi-vitamins and potent antioxidants work to drastically lessen the appearance of lines and wrinkles.
Makeup:
The makeup collection features foundations, lipsticks, mascaras, and more, all pigmented with fruit and vegetable extracts. This ensures vibrant colors without the use of synthetic dyes, catering to consumers seeking natural beauty solutions. Items you may like to try:
Fruit Pigmented Water Foundation: A hydrating, skin-refreshing water foundation that gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion.
Maracuja Mascara: a Luscious, lash volumizing mascara that won’t clump or flake.
Hair and Body Care
Extending beyond skincare and makeup, 100% PURE offers hair and body care products formulated with nourishing botanicals. Shampoos, conditioners, body washes, and lotions are designed to provide holistic care, emphasizing overall well-being. Items you may like to try:
Nourishing Body Cream: a delicious smelling body cream that will immediately hydrate and soften your skin.Formulated with anti-aging antioxidants, vitamins, skin softening fruit oils.
Shampoo + Conditioner set: Shampoo stimulates circulation and reduces dryness, itching and flaking. Conditioner makes hair healthy, nourished and vibrant. Smells delicious!
Embrace the Power of Nature!
Choosing 100% PURE natural skincare and cosmetics is a step toward healthier skin, a cleaner planet, and a more sustainable future. Achieving radiant beauty without compromise has never been easier. Let nature take the lead in your beauty routine—your skin will thank you!
Philanthropy and Charitable Initiatives
The 100% PURE brand engages in various charitable activities, including donations to animal shelters and environmental organizations.