Sweed Beauty: Clean, Vegan, and Loved by Makeup Artists

Sweed Beauty is a clean, vegan makeup brand that has captured the hearts of professional makeup artists and beauty enthusiasts around the world. Founded by makeup artist Gabriella Elio, Sweed is known for high-performance, clean, and ethical products that deliver professional results without compromising on safety. The brand is a pioneer in the eye category, offering award-winning mascaras and eyelash growth serums free from prostaglandin analogues, helping users achieve lush, healthy lashes.

Expanding beyond eye essentials, Sweed Beauty now offers a full lineup of clean makeup staples, including the viral Miracle Powder and Glass Skin Foundation. These products help create the brand’s signature “no makeup-makeup” look, blending effortless beauty with high-impact results. With over two decades of professional experience, Gabriella Elio developed Sweed Beauty to fill gaps in the market for clean, effective, and innovative makeup.

Committed to sustainability and animal welfare, Sweed Beauty partners with Billion Baby Turtles, rescuing one sea turtle for every mascara sold. This initiative reflects the brand’s mission to combine beauty with conscious, positive impact.

The brand’s newest innovations include:

• Peptide Ice-Lift Hydra Gel Eye Patches: Hydrate, refresh, and revitalize the eye area while reducing dark circles, puffiness, fine lines, and wrinkles. Korean-made for professional results.
• Hair Serum: A clean, roll-on serum with biotin, peptides, keratin, and other actives to support fuller, stronger-looking hair and beard growth without greasiness.

Sweed Beauty continues to redefine clean, vegan, and cruelty-free makeup standards while delivering products loved by professionals and everyday beauty lovers alike.

Shop the full collection and experience the magic of Sweed Beauty today.

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