Lily Lolo: High-Performance Clean Makeup

Lily Lolo is a British clean beauty brand founded in 2005 by Vikki Khan and named after her sisters, Lily and Lolo. The brand was created with a clear mission: to offer high-performance, natural mineral makeup that enhances natural beauty without compromising skin health or ethical values. Recognized as an early pioneer in the clean beauty movement, Lily Lolo is known for its lightweight, breathable formulas made with skin-nourishing ingredients.

Starting with its iconic Mineral Foundation, Lily Lolo built its reputation on makeup that delivers flawless, airbrushed results while remaining gentle and non-comedogenic. All products are formulated without parabens, synthetic dyes, perfumes, or harsh chemicals, making them suitable for all skin types, including sensitive and acne-prone skin.

At the core of the brand is a commitment to quality, transparency, and integrity. Lily Lolo uses carefully selected natural ingredients that support healthy skin while avoiding toxins commonly found in conventional cosmetics. This clean formulation philosophy allows makeup to enhance rather than mask the complexion, providing long-lasting wear without clogging pores.

Lily Lolo is proudly cruelty-free and BUAV approved, with approximately 90–95% of its range being vegan-friendly. The brand also places a strong emphasis on ethical practices and sustainability, aligning with the values of conscious consumers seeking clean, responsible beauty options.

Today, Lily Lolo offers a complete range of mineral makeup, including foundations, powders, bronzers, blushes, eyeshadows, lip products, and professional-quality brushes. By blending natural ingredients with high performance and ethical standards, Lily Lolo has become a trusted name in clean mineral makeup worldwide, delivering effective beauty solutions that support both skin health and environmental responsibility. 

Shop & Explore the full collection of Lily Lolo

We're a proud affiliate of this brand and when you shop through our links, we earn a small commission from you at no extra cost to you. It's a simple way to support what we’re building. We’ve got so many exciting things ahead: new arrivals, exclusive deals, surprise gifts, and can’t-miss promos. Join our email list to stay in the know and follow us on Instagram we’d love to have you there. Thanks for shopping small with us. Your support means the world to us.