Ivy & Elder: Clean, Fragrance-Free Haircare for Waves and Curls

Ivy & Elder is a clean haircare brand dedicated to simplifying routines while delivering effective, high-performance results for wavy and curly hair. Built on transparency, safety, and real-life functionality, the brand focuses on fragrance-free, multitasking formulas that support hair health without unnecessary steps or harmful ingredients. Designed for modern families and conscious consumers, Ivy & Elder offers fuss-free haircare that is both gentle and results-driven.

A Mission Rooted in Trust and Simplicity

The mission of Ivy & Elder is to provide clean, trustworthy, and easy-to-use haircare that boosts hair confidence while minimizing environmental impact. The brand was created as an alternative to complicated routines and questionable ingredients often found in traditional hair products. Today, Ivy & Elder is proudly owned by Vanessa, a longtime customer and mother who sought safer haircare options for her daughters. Her real-life experience with the products continues to shape the brand’s commitment to transparency, practicality, and family-safe formulations.

Clean Ingredients with Purposeful Performance

Ivy & Elder combines plant-based botanicals with carefully selected, performance-driven synthetics that are vetted by the Environmental Working Group (EWG). This balanced approach ensures products are both effective and safe for everyday use. All formulas are free from sulfates, parabens, silicones, phthalates, petrochemicals, and synthetic fragrances, making them ideal for sensitive scalps and fragrance-sensitive individuals.

The brand’s fragrance-free philosophy allows each product to remain gentle, versatile, and suitable for the whole family, while still delivering hydration, definition, and manageability for textured hair.

Thoughtfully Designed Products for Waves and Curls

Ivy & Elder specializes in clean haircare solutions for wavy and curly hair types, with multitasking products that streamline routines. Standout offerings include:

• Wear the Wind™ Wave Spray – A lightweight styling spray that enhances natural texture, adds soft definition, and reduces frizz without stiffness.

• Willow Talk™ Leave-In Mask – A deeply hydrating leave-in treatment designed to nourish, smooth, and support curl and wave definition.

Each product is designed to work in real life easy to use, effective across hair types, and flexible enough for busy schedules.

Sustainability and Eco-Conscious Practices

Environmental responsibility is central to Ivy & Elder’s values. As a Certified B Corporation, the brand meets high standards for social and environmental accountability. Ivy & Elder uses glass bottles, recyclable materials, and low-waste packaging to reduce its environmental footprint, while maintaining a commitment to clean chemistry and sustainable sourcing.

All products are certified vegan and cruelty-free, reinforcing the brand’s dedication to ethical beauty practices.

Clean Haircare for Real Life

At its core, Ivy & Elder offers high-performance clean haircare that fits seamlessly into everyday life. By focusing on fragrance-free formulations, transparent ingredient standards, and eco-conscious packaging, the brand empowers consumers to care for their waves and curls with confidence. Ivy & Elder proves that effective haircare doesn’t need to be complicated—just clean, thoughtful, and designed with real people in mind.

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