DIME Beauty Clean Skincare

Posted by Safe & Chic on Feb 9th 2026

DIME Beauty Clean Skincare

DIME Beauty: Approachable Luxury in Clean Skincare, Wellness & Fragrance

Founded in 2018 in Utah by Master Esthetician Baylee Relf and her husband, product developer Ryan Relf, DIME Beauty is a fast-growing clean beauty brand redefining luxury skincare at an accessible price point. Built on the belief that safe, effective products should be available to everyone, DIME Beauty blends clinical expertise with clean, sustainable innovation.

From skincare and body care to wellness and fragrance, the brand delivers high-performance formulas designed for long-term skin health without harmful ingredients.

Founders’ Story & Brand Mission

DIME Beauty was created out of both professional passion and personal purpose. As a licensed Master Esthetician, Baylee Relf saw firsthand the need for skincare that was not only results-driven but also safe for everyday use. Partnering with her husband Ryan, they developed a brand centered on transparency, ingredient integrity, and real skin results.

Mission:
To provide clean, effective, and safe beauty products that support healthy skin at every stage of life.

Clean, Hormone-Safe Ingredients

A cornerstone of DIME Beauty’s philosophy is ingredient safety. The brand formulates products to be hormone-safe and free from potentially harmful additives.

DIME Beauty products are formulated without:

  • Parabens

  • Sulfates

  • Phthalates

  • BPA & BPS

Many formulas are EWG Verified, meeting strict standards for health and environmental safety a major reason the brand has earned trust among ingredient-conscious consumers.

What Is “Approachable Luxury”?

DIME Beauty describes its positioning as “approachable luxury.” This means:

  • Premium, results-driven formulations

  • Elegant textures and sensory experiences

  • Clean, certified-safe ingredients

  • Mid-range, accessible pricing

The goal is to bridge the gap between drugstore basics and high-end prestige skincare offering luxury performance without the luxury markup.

Full Product Range

DIME Beauty has expanded into a comprehensive beauty and wellness line, including:

Skincare

  • Cleansers

  • Serums

  • Moisturizers & creams

  • Eye treatments

  • Anti-aging formulas

Body Care

  • Body serums

  • Lotions & treatments

Fragrance

  • Clean, skin-friendly perfumes

  • Signature scent collections

Wellness & Beauty

  • Supplements and beauty enhancers

  • Tools and treatment add-ons

Each product is designed to work synergistically for healthier skin over time.

Sustainability Commitment

DIME Beauty integrates sustainability into its operations through:

  • Recyclable packaging materials

  • Responsible ingredient sourcing

  • Cleaner manufacturing standards

This eco-conscious approach supports both personal wellness and environmental health.

Why DIME Beauty Is So Popular

DIME Beauty has built a loyal following thanks to its balance of safety, performance, and price accessibility.

1. Transparency & Ingredient Integrity

Consumers appreciate the brand’s open commitment to clean, hormone-safe formulations and EWG verification.

2. Effective, Visible Results

Products are designed to address multiple skin concerns from aging and acne to dryness and sensitivity making them suitable for a wide range of ages and skin types.

3. Cruelty-Free & Vegan

All DIME Beauty products are 100% vegan and cruelty-free, aligning with modern ethical beauty standards.

4. Accessible Price Points

Luxury skincare performance without excessive pricing makes the brand attainable for a broader audience.

Innovation in Skin-Loving Formulas

DIME Beauty continues to innovate across skincare, body care, fragrance, and wellness focusing on formulas that are:

  • Certified clean

  • Clinically inspired

  • Luxurious to use

  • Highly effective

This commitment to innovation ensures the brand stays at the forefront of the clean beauty movement.

The Future of Clean, Affordable Luxury Beauty

By combining esthetician expertise, safe ingredients, sustainable practices, and accessible pricing, DIME Beauty has carved out a unique space in the beauty industry. It represents the future of skincare where luxury meets transparency and effectiveness meets affordability.

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