The color is pretty, long lasting, and not drying. I think this is a great clean lip liner and will definitely be getting other colors in the future.

This lipliner does a great job of lining the lips. The color Innocent is the perfect nude, it doesn't disappear on my lips like many nudes can. It goes on smoothly, is very creamy, but lasts well. You can use it to fill in the whole lip, or just to line it. I use this almost daily, such a great product and love the price point too!

This lip liner is my favorite! It has a nice pop of color, goes on so smoothly, and I love that it’s clean.

This product is wonderful. I always use it to complete my look with the slightest shade lighter in lipstick. I happily recommend this product. The ingredients are a huge plus for me since I like to leave it on all the time and could possibly ingest some.

I own this liner in the shade innocence and it's a shade darker than my actual lip color so it's very natural looking. It has a long wear time and is budget friendly.