This deodorant has been the best switch I have ever made. Smells wonderful, easy to apply, and long lasting. Much better than synthetic stick deodorants with all the chemicals and plastic containers. Made the switch 3 yrs ago and have never looked back. I now have a scent for every mood!

After using soooo many other non toxic products, I have to say….this is the winner!!!

I was previously using just the whoa Betty. Now after trying the sample pack have another couple of options.

I love these products— really like the **** Sadie and cat lady scents, and bought more to try. I feel into my 40s my hormones are changing, and with working out I can get pretty stanky! These deodorants completely mask any odor and feel good on my skin. Since they are natural I let my two girls use it as well- they love smelling good, the older one probably needing some deodorant soon anyways!

Exactly as advertised. No stink, no yellowing clothes, smooth and delicious smell.

I have been using routine deodorant for over a year now. It’s the best all natural deodorant I have tried. I have a sensitivity to baking soda but the Blackberry Betty formulation doesn’t irritate me.

I have tried several different kinds of all natural deodorant and this one has worked the best. I’ve noticed with other brands, the deodorant stops working for me after a certain amount of time, but I have been using Routine for about a year now and it’s the most consistent. I have a sensitivity to baking soda though so I got a rash from Like A Boss, but the Blackberry Betty is perfect for me.

I absolutely love this brand! It is effective at keeping my arm pits smelling great! After a full day of working and even after my workouts, it is a powerful formula that keeps bad odors away. I’ve been using this brand for almost a year now, and I won’t go back to the store-bought, toxic underarm deodorants again.

The selection is amazing!! I got several items all deodorant and I live them all!! Some more than others and I for sure have a favorite, but this site and the variety it offers is AMAZING!!! Will shop here a lot!!!

I have tried allllll the natural deodorants and this is the ONLY ONE I don’t have to apply multiple times per day—this deodorant even stands up to the sweat and stink of a hot yoga class. I am blown away. It’s seriously amazing. I tried the blackberry Betty and it’s a nice scent. No irritation! Can’t wait to try another scent. Thank you for creating this deodorant!