I usually prefer my concealer to be in a "click wand" that dispenses it onto the brush end of the wand. So sanitary and convenient! But I was having no luck finding that type of concealer in the "clean and green" / "cruelty free" zone of the beauty universe, in a color that would work for me. So I took a chance on this one and glad I did! It really covers blemishes and under-eye circles, yet looks very natural!... almost traceless, even in my magnifying mirror. Applies best with a small brush but will work with fingers. It's blendable and buildable, and doesn't fade or change color. It's nicely matte too, so no need for a setting powder. The color "Echo" is perfect for my light-medium warm skin tone. Nice packaging too.

I absolutely love this Alima cream concealer, it is one of my all time favorites. It goes on cream and quickly transitions to a powder. I'm using it for spot coverage and under eye circles, color matching was easy, blends so well, medium coverage.

Blends beautifully and covers redness well!

Great coverage!

Covers well light

It's great! I have dark under eye circles and I'm impressed with how well this product covers them.

This was the first concealer I bought when I transitioned into more natural complexion products. I have dark tan skin with neutral-golden undertones and I wear the shade N7 in the Satin Matte Foundation, 55 in the rms beauty Un Cover Up, and 135 in Vapour Beauty foundations. I chose the shade Heat and it works well with my skin color for under the eyes. I gave it 4 stars instead of 5 because I find that when I build it up to the coverage I am looking for it starts to crease, so I can only apply a very small amount as a trade off.