Inspired by the abundant sunshine, beaches, deserts, and forests of California, life in the 31st State feels a little more grounded and a lot less complicated. Guys there are too busy riding curls, oiling up curbs and soaking up Vitamin D to worry about trying too hard— they just do what they love and the rest comes naturally. No one can bottle that vibe, but we come damn close.
31st State was created to help teen boys ride out puberty’s wildest and weirdest waves. Trust us, we’ve seen (and smelled) it all. Our nature-derived, BS-free, body-loving products make caring for skin and hair simple so boys can focus on what matters: becoming the confident, world-changing, and downright amazing guys we raised them to be. We nature, so you can nurture.
