I bought this for my husband because it's slightly tinted and doesn't have a white cast that always ended up in his facial hair with other products. This stuff soaks in completely, with no color or white cast. It has a matte finish and is hydrating enough for his dry skin. I love that it's unscented and has clean ingredients. Now I can get him to use a moisturizer and spf all in one product and he likes it! I will continue to buy this - it's just what I was looking for.