{"title":"FOBI Haircare","description":"\u003cp\u003eFOBI Haircare is a family-owned, veteran-run luxury haircare brand based in Colorado Springs, Colorado. Formulated and manufactured in-house, FOBI combines clean botanical ingredients with advanced haircare technology to deliver professional-grade results. Its sulfate-, paraben-, silicone-, and gluten-free formulas feature marine bioactives, peptides, nourishing botanical oils, and scalp-supporting ingredients designed to strengthen, hydrate, smooth, and enhance shine.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"pure-luxury-smoothing-elixir","title":"Pure Luxury Smoothing Elixir","description":"\u003cp\u003eFOBI Haircare Pure Luxury Smoothing Elixir is a lightweight, multi-tasking hair treatment designed to smooth unruly strands, control frizz, enhance shine, and provide heat-styling protection. Formulated with naturally derived emollients, rosehip oil, apricot extract, aloe vera, and botanical extracts, this luxurious elixir helps smooth the hair cuticle, lock in moisture, and create a sleek, polished finish without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eIdeal for textured, curly, and frizz-prone hair, FOBI Pure Luxury can be used on damp or dry hair as a styling aid, conditioning treatment, or finishing elixir. A small amount helps define curls and waves, smooth flyaways, enhance softness, and protect against dryness and environmental stressors while leaving hair silky, luminous, and touchably soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSmooths and polishes the hair cuticle\u003cbr\u003eHelps control frizz and flyaways\u003cbr\u003eProvides lightweight hydration and conditioning\u003cbr\u003eEnhances shine and softness\u003cbr\u003eHelps protect hair during heat styling\u003cbr\u003eSupports curl and wave definition\u003cbr\u003eHelps reduce the appearance of dryness\u003cbr\u003eImproves manageability and combability\u003cbr\u003eCreates a sleek, luminous finish without heaviness\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAll hair types, especially curly, wavy, textured, dry, frizzy, or unruly hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing with FOBI Pure \u0026amp; Clean Shampoo and conditioning with FOBI Pure \u0026amp; Hydrating Conditioner, gently towel-dry hair. Apply a small amount to palms, starting with approximately a dime-sized portion for fine hair and more for thicker textures. Rub hands together and distribute through mid-lengths and ends, using fingers to ensure even coverage.\u003c\/p\u003e\n\u003cp\u003eFor curl definition, gently scrunch hair upward toward the scalp and use fingers to twirl or polish individual strands. Air-dry naturally, use a diffuser for volume, or blow-dry and flat iron for a smooth finish.\u003c\/p\u003e\n\u003cp\u003eTo use on dry hair, apply a small amount to mid-lengths and ends to target frizz, dryness, or flyaways throughout the day. Use alone or layer with other FOBI styling products as desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDiheptyl Succinate, Capryloyl Glycerin\/Sebacic Acid Copolymer, C13-16 Isoalkane, Heptyl Undecylenate, Rosa Canina Fruit Oil, Prunus Armeniaca Fruit Extract, Hedera Helix Extract, Melilotus Officinalis Extract, Salix Alba Bark Extract, Vitis Vinifera Seed Extract, Tropaeolum Majus Extract, Viola Tricolor Extract, Passiflora Incarnata Extract, Aloe Barbadensis Leaf Juice, Citrus Aurantium Dulcis Peel Oil, Citrus Grandis Seed Extract, Dehydroacetic Acid, Benzyl Alcohol, Sodium Benzoate.\u003c\/p\u003e","brand":"FOBI Haircare","offers":[{"title":"2.0 oz","offer_id":52299074404648,"sku":"sku-51937159512366","price":14.0,"currency_code":"USD","in_stock":true},{"title":"8.5 oz","offer_id":52299074437416,"sku":"sku-51177677127982","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0017\/8216\/files\/Pure-Luxury-8-oz.jpg?v=1788019904"},{"product_id":"pure-clean-shampoo","title":"Pure \u0026 Clean Shampoo","description":"\u003cp\u003eFOBI Haircare Pure \u0026amp; Clean Shampoo is a gentle, professional-grade shampoo designed to cleanse the hair and scalp without stripping away essential moisture. Its thoughtfully formulated blend of mild, plant-derived cleansers, moringa oil, argan oil, kelp powder, soy amino acids, vitamin E, and botanical extracts helps nourish, strengthen, and replenish hair while enhancing softness, shine, and manageability.\u003c\/p\u003e\n\u003cp\u003eSuitable for delicate, voluminous, and textured hair, FOBI Pure \u0026amp; Clean Shampoo provides a luxurious lather and refreshing cleanse while supporting scalp wellness and maintaining balanced hydration. Hair is left feeling clean, soft, revitalized, and naturally radiant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGently cleanses hair and scalp\u003cbr\u003eHelps maintain essential moisture\u003cbr\u003eNourishes and conditions strands\u003cbr\u003eHelps strengthen and reduce breakage\u003cbr\u003eSupports scalp health\u003cbr\u003eEnhances softness, shine, and elasticity\u003cbr\u003eHelps reduce dryness and frizz\u003cbr\u003eImproves moisture retention and manageability\u003cbr\u003eSuitable for a variety of hair types and textures\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAll hair types, including delicate, voluminous, textured, dry, or stressed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThoroughly wet hair with warm water. Apply an ample amount of shampoo to the scalp and gently massage with fingertips to create a rich lather, focusing on the scalp, crown, and nape. Rinse thoroughly. For best results, follow with FOBI Pure \u0026amp; Hydrating Conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Decyl Glucoside, Disodium Lauryl Sulfosuccinate, Lauryl Glucoside, Moringa Oleifera Seed Oil, Argania Spinosa Kernel Oil, Laminaria Digitata Powder, Glycine Soja Amino Acids, Tocopherol, Rosa Canina Fruit Oil, Prunus Armeniaca Fruit Extract, Hedera Helix Extract, Melilotus Officinalis Extract, Salix Alba Bark Extract, Vitis Vinifera Seed Extract, Tropaeolum Majus Extract, Viola Tricolor Extract, Passiflora Incarnata Extract, Aloe Barbadensis Leaf Juice, Citrus Aurantium Dulcis Peel Oil, Citrus Grandis Seed Extract, Dehydroacetic Acid, Benzyl Alcohol, Sodium Benzoate.\u003c\/p\u003e","brand":"FOBI Haircare","offers":[{"title":"2.0 oz","offer_id":52299074470184,"sku":"sku-51937154400558","price":9.0,"currency_code":"USD","in_stock":true},{"title":"8.5 oz","offer_id":52299074502952,"sku":"sku-51172776804654","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Liter","offer_id":52299074535720,"sku":"sku-51172776837422","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0017\/8216\/files\/Shampoo-8-oz.jpg?v=1788019905"},{"product_id":"pure-hydrating-conditioner","title":"Pure \u0026 Hydrating Conditioner","description":"\u003cp\u003eFOBI Haircare Pure \u0026amp; Hydrating Conditioner is a luxurious, lightweight conditioner formulated to deeply hydrate, nourish, and smooth all hair types without leaving strands heavy or weighed down. Powered by moringa oil, argan oil, soy amino acids, kelp powder, vitamin E, aloe vera, and botanical extracts, this restorative formula helps improve softness, manageability, shine, moisture retention, and elasticity while supporting scalp health.\u003c\/p\u003e\n\u003cp\u003eDesigned for straight, curly, fine, and thick hair, FOBI Pure \u0026amp; Hydrating Conditioner helps detangle strands, reduce frizz, smooth the hair cuticle, and replenish dry or stressed hair. The result is softer, healthier-looking hair with effortless movement, polished shine, and lightweight hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDeeply hydrates and nourishes hair\u003cbr\u003eHelps soften and smooth strands\u003cbr\u003eDetangles and improves manageability\u003cbr\u003eHelps reduce frizz and static\u003cbr\u003eEnhances shine and elasticity\u003cbr\u003eSupports moisture retention\u003cbr\u003eHelps strengthen and protect dry or damaged hair\u003cbr\u003eNourishes and conditions the scalp\u003cbr\u003eLightweight formula suitable for all hair types\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAll hair types and textures, including straight, curly, fine, thick, dry, frizzy, or stressed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing with FOBI Pure \u0026amp; Clean Shampoo, squeeze out excess water. Apply a moderate amount of conditioner, concentrating on mid-lengths and ends. Use approximately a quarter-sized amount for short hair, a half-dollar-sized amount for medium-length hair, and more for longer or thicker hair.\u003c\/p\u003e\n\u003cp\u003eGently detangle with fingers or a wide-tooth comb and distribute evenly. Allow the conditioner to absorb for 3–5 minutes, then rinse thoroughly with lukewarm water. Follow with your preferred FOBI finishing or styling products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glyceryl Monostearate, Diheptyl Succinate, Capryloyl Glycerin\/Sebacic Acid Copolymer, Lecithin, Moringa Oleifera Seed Oil, Argania Spinosa Kernel Oil, Glycine Soja Amino Acids, Laminaria Digitata Powder, Tocopherol, Rosa Canina Fruit Oil, Prunus Armeniaca Fruit Extract, Hedera Helix Extract, Melilotus Officinalis Extract, Salix Alba Bark Extract, Vitis Vinifera Seed Extract, Tropaeolum Majus Extract, Viola Tricolor Extract, Passiflora Incarnata Extract, Aloe Barbadensis Leaf Juice, Citrus Aurantium Dulcis Peel Oil, Citrus Grandis Seed Extract, Dehydroacetic Acid, Benzyl Alcohol, Sodium Benzoate.\u003c\/p\u003e","brand":"FOBI Haircare","offers":[{"title":"2.0 oz","offer_id":52299074568488,"sku":"sku-51937138245934","price":9.0,"currency_code":"USD","in_stock":true},{"title":"8.5 oz","offer_id":52299074601256,"sku":"sku-51172793712942","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Liter","offer_id":52299074634024,"sku":"sku-51172793745710","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0017\/8216\/files\/Conditioner-8-oz.jpg?v=1788019905"},{"product_id":"dazzle-defining-styler","title":"Dazzle Defining Styler","description":"\u003cp\u003eFOBI Haircare Dazzle Defining Styler is a lightweight styling cream designed to enhance natural curls and waves while delivering flexible control, smoothness, and luminous shine. The nourishing formula combines kelp powder, argan oil, castor oil, rosehip oil, aloe vera, and botanical extracts to condition strands, reduce frizz, support moisture retention, and create beautifully defined texture without stiffness or heaviness.\u003c\/p\u003e\n\u003cp\u003ePerfect for all hair types, FOBI Dazzle Defining Styler celebrates natural texture while providing effortless definition and touchable hold. Use it to enhance curls and waves, smooth frizz, or create a sleek, polished finish with a blow dryer or flat iron.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEnhances and defines natural curls and waves\u003cbr\u003eProvides flexible, touchable styling control\u003cbr\u003eHelps tame frizz and flyaways\u003cbr\u003eAdds luminous shine and softness\u003cbr\u003eProvides lightweight moisture and conditioning\u003cbr\u003eHelps improve hair manageability and combability\u003cbr\u003eSupports moisture retention and elasticity\u003cbr\u003eCan be used for curly, wavy, or sleek styles\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAll hair types, especially curly and wavy hair seeking definition, frizz control, softness, and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing and conditioning, gently towel-dry hair until damp. Apply a small amount to hands, starting with a dime-sized portion for fine hair and adding more as needed for thicker hair. Distribute evenly from mid-lengths to ends.\u003c\/p\u003e\n\u003cp\u003eFor enhanced curls and waves, gently scrunch hair upward toward the scalp. Use fingers to individually twirl or define curls as desired. Air-dry naturally, use a diffuser for added volume, or blow-dry and flat iron for a sleek, straight finish. Use alone or layer with other FOBI styling products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Glycerin, Laminaria Digitata Powder, Diheptyl Succinate, Capryloyl Glycerin\/Sebacic Acid Copolymer, C13-16 Isoalkane, Heptyl Undecylenate, Argania Spinosa Kernel Oil, Ricinus Communis Seed Oil, Rosa Canina Fruit Oil, Prunus Armeniaca Fruit Extract, Hedera Helix Extract, Melilotus Officinalis Extract, Salix Alba Bark Extract, Vitis Vinifera Seed Extract, Tropaeolum Majus Extract, Viola Tricolor Extract, Passiflora Incarnata Extract, Aloe Barbadensis Leaf Juice, Citrus Aurantium Dulcis Peel Oil, Citrus Grandis Seed Extract, Dehydroacetic Acid, Benzyl Alcohol, Sodium Benzoate.\u003c\/p\u003e","brand":"FOBI Haircare","offers":[{"title":"2.0 oz","offer_id":52299074339112,"sku":"sku-51937171964206","price":9.0,"currency_code":"USD","in_stock":true},{"title":"8.5 oz","offer_id":52299074371880,"sku":"sku-51177676734766","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0017\/8216\/files\/Dazzle-8-oz.jpg?v=1788019904"},{"product_id":"calming-mist-leave-in-conditioner","title":"Calming Mist Leave-In Conditioner","description":"\u003cp\u003eFOBI Haircare Calming Mist Leave-In Conditioner is a lightweight, professional-grade leave-in conditioner designed to instantly detangle, smooth, hydrate, and control frizz without weighing hair down. This versatile formula combines glycerin, kelp powder, rosehip oil, apricot extract, aloe vera, and botanical extracts to nourish strands, soothe the scalp, enhance shine, and improve manageability.\u003c\/p\u003e\n\u003cp\u003eIdeal for damp or dry hair, FOBI Calming Mist helps protect against humidity, heat styling, and environmental stressors while leaving hair soft, resilient, smooth, and beautifully conditioned. Use it alone or layer it with other FOBI styling products for effortless everyday styling and refreshing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLightweight hydration without heaviness\u003cbr\u003eInstant detangling and improved manageability\u003cbr\u003eHelps smooth frizz and flyaways\u003cbr\u003eEnhances softness, shine, and resilience\u003cbr\u003eHelps protect hair from humidity and environmental stressors\u003cbr\u003eSoothes and conditions the scalp\u003cbr\u003eProvides heat-styling support\u003cbr\u003eSuitable for use on damp or dry hair\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAll hair types, especially hair that is dry, stressed, frizzy, tangled, or difficult to manage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing and conditioning, gently towel-dry hair until damp. Shake well and spray evenly, focusing primarily on mid-lengths and ends. Distribute with fingers or a wide-tooth comb, then style as desired.\u003c\/p\u003e\n\u003cp\u003eTo refresh dry hair, shake well and lightly mist over areas needing additional control or shine. Focus on frizz and flyaways, then comb or style with a blow dryer or flat iron. Adjust the amount used so hair remains conditioned, lightweight, and manageable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Glycerin, Diheptyl Succinate, Capryloyl Glycerin\/Sebacic Acid Copolymer, Laminaria Digitata Powder, Methacrylamide\/Vinyl Imidazole Copolymer, Rosa Canina Fruit Oil, Prunus Armeniaca Fruit Extract, Hedera Helix Extract, Melilotus Officinalis Extract, Salix Alba Bark Extract, Vitis Vinifera Seed Extract, Tropaeolum Majus Extract, Viola Tricolor Extract, Passiflora Incarnata Extract, Aloe Barbadensis Leaf Juice, Citrus Aurantium Dulcis Peel Oil, Citrus Grandis Seed Extract, Dehydroacetic Acid, Benzyl Alcohol, Sodium Benzoate.\u003c\/p\u003e\n\u003cp\u003e.\u003c\/p\u003e","brand":"FOBI Haircare","offers":[{"title":"2.0 oz","offer_id":52299074666792,"sku":"sku-51937174290734","price":9.0,"currency_code":"USD","in_stock":true},{"title":"8.5 oz","offer_id":52299074699560,"sku":"sku-51177677521198","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0017\/8216\/files\/Calming-Mist-8-oz.jpg?v=1788019904"}],"url":"https:\/\/safeandchic.com\/collections\/fobi-haircare.oembed","provider":"Safe \u0026 Chic","version":"1.0","type":"link"}