For volume, apply to damp hair from the roots to ends. For maximum volume, blow-dry hair off the scalp and use a round brush technique for smoothness and lift. For curly hair, apply to wet hair from root to ends, then use fingers to form the ringlet shape you desire and let air dry. For sleek, straight hair, apply to wet or damp hair roots to ends, blow-dry until hair is completely dry, then use flat iron.